Digital Business Management
Digital Business Management
Master of Business Administration Program in Management
Digital Business Management Discipline
Digital Business Management Discipline
The Digital Business Management (DBM) discipline focuses on teaching, skill development, research, and academic services to address the challenges of the digital disruption and meet the workforce needs of the New Normal era. The discipline covers modern management knowledge, such as Accounting Principles for Executives, English for Business Communication, Project Feasibility Analysis, Corporate Governance and Social Responsibility, Market Entry Strategy, Strategy for Sustainable Business Growth, Organizational Process and Human Resource Management, Business Process Management, and Business Research. It also includes areas such as telecommunications management, broadcasting management, modern ICT management, and digital transformation, emphasizing the use of digital tools and innovations in management to drive growth, sustainability, and the pursuit of new business opportunities.
Dr. Alisa Kongthon
Chair of the Digital Business Management Discipline
Objectives
- To produce graduates with the knowledge and analytical skills to enhance research capacity and strategic organizational management, aiming to advance modern management knowledge in line with the country's development directions and business environment.
- To produce graduates who are leaders in driving organizational change in alignment with globalization trends, the country’s development directions, and the business environment.
- To enhance skills, strengthen capabilities, and improve business competitiveness by developing knowledge and analytical abilities among learners.
- To promote collaboration and coordination between education sector and industry, as well as to encourage the exchange of knowledge and experiences in business management that mutually support and benefit one another.
